Privacy Policy

Last Updated: May 18, 2025

Welcome to On Demand Construction Services. We operate as Hayden & Associates, LLC, doing business as On Demand Construction Services, providing roofing and construction lead generation and services throughout Michigan and Ohio. This Privacy Policy applies to our website and any products or services we provide (collectively, "Services").

By accessing our Site or using our Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree, please discontinue use of our Site and Services.

---

1. Information We Collect

1.1 Information You Provide

We collect personal information you voluntarily submit through our Site, including:

• Name, email address, and phone number submitted via contact or lead forms
• Property address and project details submitted for service inquiries
• Any other information you choose to provide when contacting us

1.2 Automatically Collected Information

When you visit our Site, we may automatically collect:

• Device and usage data including IP address, browser type, operating system, pages visited, and visit timestamps
• Referral URLs and navigation behavior on our Site
• Data collected through cookies, tracking pixels, and similar technologies

1.3 Information from Third-Party Tools

We use the following third-party platforms that may independently collect data when you visit our Site:

• Google Analytics 4 (GA4): Collects anonymized usage and behavior data to help us understand Site performance
• Meta Pixel: Tracks Site visits and interactions for advertising analytics purposes
• GoHighLevel (GHL): Our customer relationship management platform, which captures lead form submissions and powers our chat widget

---

2. How We Use Your Information

We use collected information for the following purposes:

• Lead Processing: Routing your inquiry to a licensed and insured roofing contractor in your area who can perform the work
• Communication: Contacting you by phone, email, or text message regarding your service inquiry
• Site Improvement: Analyzing Site performance and visitor behavior to improve usability and content
• Advertising and Retargeting: Displaying relevant ads to previous Site visitors through platforms such as Meta (Facebook/Instagram) and Google
• Legal and Regulatory Compliance: Enforcing our policies and meeting applicable legal obligations

---

3. Lead Routing and Contractor Disclosure

On Demand Construction Services operates as a roofing lead generation platform. When you submit a request through our Site, we will attempt to fulfill the job using our own team. If we are unable to service your request directly, your inquiry and associated contact information may be routed to a local licensed and insured roofing contractor in your area.

As disclosed on our Site: "Leads are routed to local licensed and insured roofing contractors."

By submitting a form on our Site, you acknowledge and consent to this lead routing practice. The information shared with contractors may include your name, phone number, email address, and property or project details.

---

4. How We Contact You

By submitting a form on our Site, you agree to be contacted by On Demand Construction Services via phone, email, or text message regarding your inquiry. Message and data rates may apply.

Our primary method of follow-up is by phone. Email and text messages are used for transactional communication related to your inquiry only. We do not send automated marketing text messages.

If you no longer wish to be contacted, you may reply STOP to any text message, unsubscribe from any email communication, or contact us directly using the information in Section 10.

---

5. Disclosure of Your Information

We do not sell your personal information to data brokers or advertising networks. However, we may share your information in the following limited circumstances:

5.1 Roofing Contractors

As described in Section 3, your inquiry and contact information may be shared with local licensed and insured roofing contractors for the purpose of fulfilling your service request.

5.2 Service Providers

We work with third-party service providers who assist in operating our business, including:

• GoHighLevel (CRM, lead management, and chat services)
• Twilio (SMS carrier services used by GoHighLevel)
• Google (analytics and advertising)
• Meta (advertising analytics and retargeting)
• Hostinger (web hosting)

These providers are authorized to use your information only as necessary to provide services to us and are bound by their own privacy and data handling policies.

5.3 Legal Requirements

We may disclose your information if required by law, court order, or government request, or if we believe disclosure is necessary to protect our rights, property, or the safety of our clients or the public.

5.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, user information may be transferred as part of that transaction. We will notify you of any such change via a prominent notice on our Site.

---

6. Cookies and Tracking Technologies

6.1 What We Use

We use cookies, tracking pixels, and similar technologies to:

• Improve your browsing experience and remember your preferences
• Understand how visitors navigate and interact with our Site
• Deliver and measure the effectiveness of advertising through Google and Meta platforms

6.2 Managing Cookies

You can configure your browser to refuse cookies or notify you when a cookie is being set. Blocking cookies may affect the functionality of certain features on our Site. You may also opt out of personalized advertising through Google's Ad Settings or Meta's Ad Preferences at any time.

---

7. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, alteration, or disclosure. Despite these measures, no method of data transmission or storage is completely secure, and we cannot guarantee absolute security of your information.

---

8. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, or as required by applicable law. When information is no longer needed, we securely dispose of it in accordance with our data handling practices.

---

9. Children's Privacy

Our Site and Services are not directed at individuals under the age of 13. We do not knowingly collect personal information from children. If you believe a child has submitted personal information through our Site, please contact us so we can remove it promptly.

---

10. Your Rights and Choices

Depending on your jurisdiction, you may have certain rights regarding your personal information, including:

• Access: Request a copy of the personal information we hold about you
• Correction: Ask us to correct inaccurate information
• Deletion: Request that we delete your personal information
• Opt-Out: Unsubscribe from communications at any time

To exercise any of these rights, contact us using the information in Section 11. We will respond within a reasonable timeframe and in accordance with applicable law.

---

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated effective date. Your continued use of our Site or Services after any modifications constitutes acceptance of the revised Privacy Policy. We encourage you to review this page periodically.

---

12. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy, please contact us: